{"id":15993,"date":"2022-11-09T15:29:36","date_gmt":"2022-11-09T14:29:36","guid":{"rendered":"https:\/\/superski.no\/?p=15993"},"modified":"2025-02-17T02:39:53","modified_gmt":"2025-02-17T01:39:53","slug":"hoka-koden","status":"publish","type":"post","link":"https:\/\/bullsuperski.no\/en\/hoka-koden\/","title":{"rendered":"The Hoka code"},"content":{"rendered":"<p>What is it about this shoe that makes it so popular?<\/p>\n\n\n\n<p>The Hoka shoes are undoubtedly a bestseller. We now have demand throughout the year, confirms Peder - Superski&#039;s store manager. The explanation is about Hoka&#039;s solution to the difficult combination between low weight, good damping and a pleasant running feeling, says Peder.<\/p>\n\n\n\n<p>Running shoes are a brutal market. The customers&#039; judgment is decisive. In Hoka&#039;s case, the trend is clear: the shoes have been warmly received by the training staff.<\/p>\n\n\n\n<p>Hoka is a niche shoe that scores high on both quality and design. With niche you may think of a small and limited area. What is exciting here is that the niche is both rich in content and constantly developing. What some with a smile have referred to as &quot;marshmallow-shoes&quot;, turns out to be the first choice both for those looking for fast marathon shoes and those who want to raise the quality of the mill sessions.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bullsuperski.no\/wp-content\/uploads\/2022\/11\/HOKA_HOL21_M_CLIFTON8_BFPA_BCBT_DTL_LA504508.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"15998\" src=\"https:\/\/bullsuperski.no\/wp-content\/uploads\/2022\/11\/HOKA_HOL21_M_CLIFTON8_BFPA_BCBT_DTL_LA504508-1024x683.webp\" alt=\"\" class=\"wp-image-15998\" srcset=\"https:\/\/bullsuperski.no\/wp-content\/uploads\/2022\/11\/HOKA_HOL21_M_CLIFTON8_BFPA_BCBT_DTL_LA504508-1024x683.webp 1024w, https:\/\/bullsuperski.no\/wp-content\/uploads\/2022\/11\/HOKA_HOL21_M_CLIFTON8_BFPA_BCBT_DTL_LA504508-300x200.webp 300w, https:\/\/bullsuperski.no\/wp-content\/uploads\/2022\/11\/HOKA_HOL21_M_CLIFTON8_BFPA_BCBT_DTL_LA504508-768x512.webp 768w, https:\/\/bullsuperski.no\/wp-content\/uploads\/2022\/11\/HOKA_HOL21_M_CLIFTON8_BFPA_BCBT_DTL_LA504508-1536x1024.webp 1536w, https:\/\/bullsuperski.no\/wp-content\/uploads\/2022\/11\/HOKA_HOL21_M_CLIFTON8_BFPA_BCBT_DTL_LA504508.webp 1920w, https:\/\/bullsuperski.no\/wp-content\/uploads\/2022\/11\/HOKA_HOL21_M_CLIFTON8_BFPA_BCBT_DTL_LA504508-18x12.webp 18w, https:\/\/bullsuperski.no\/wp-content\/uploads\/2022\/11\/HOKA_HOL21_M_CLIFTON8_BFPA_BCBT_DTL_LA504508-600x400.webp 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bullsuperski.no\/wp-content\/uploads\/2022\/11\/20210315-F21-Portland-1106525-Speedgoat4-BWHT-01.webp\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"15997\" src=\"https:\/\/bullsuperski.no\/wp-content\/uploads\/2022\/11\/20210315-F21-Portland-1106525-Speedgoat4-BWHT-01-1024x683.webp\" alt=\"\" class=\"wp-image-15997\" srcset=\"https:\/\/bullsuperski.no\/wp-content\/uploads\/2022\/11\/20210315-F21-Portland-1106525-Speedgoat4-BWHT-01-1024x683.webp 1024w, https:\/\/bullsuperski.no\/wp-content\/uploads\/2022\/11\/20210315-F21-Portland-1106525-Speedgoat4-BWHT-01-300x200.webp 300w, https:\/\/bullsuperski.no\/wp-content\/uploads\/2022\/11\/20210315-F21-Portland-1106525-Speedgoat4-BWHT-01-768x512.webp 768w, https:\/\/bullsuperski.no\/wp-content\/uploads\/2022\/11\/20210315-F21-Portland-1106525-Speedgoat4-BWHT-01-1536x1024.webp 1536w, https:\/\/bullsuperski.no\/wp-content\/uploads\/2022\/11\/20210315-F21-Portland-1106525-Speedgoat4-BWHT-01.webp 1920w, https:\/\/bullsuperski.no\/wp-content\/uploads\/2022\/11\/20210315-F21-Portland-1106525-Speedgoat4-BWHT-01-18x12.webp 18w, https:\/\/bullsuperski.no\/wp-content\/uploads\/2022\/11\/20210315-F21-Portland-1106525-Speedgoat4-BWHT-01-600x400.webp 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p>Examples from the rich assortment are the terrain shoes <a href=\"https:\/\/bullsuperski.no\/en\/product\/hoka-m-tecton-x-tfst-51779\/\" target=\"_blank\" rel=\"noopener\" title=\"Hoka M tecton X (TFST)\">Tecton X<\/a> with a light and stiff carbon plate in the midsole that gives a snap in the step at the same time as good cushioning. With the hiking boots <a href=\"https:\/\/bullsuperski.no\/en\/product\/hoka-kaha-2-gtx-52029\/\" title=\"Hoka Kaha 2 GTX\">Kaha 2 GTX<\/a> Hoka has come up with something good and easy to wear on the feet, which does the job both as work shoes and everyday shoes.<\/p>\n\n\n\n<p><strong>&quot;The Hoka wardrobe&quot;.<\/strong> I have noticed an interesting phenomenon, explains Peder at Superski: Many of our customers are looking for the golden match between several pairs of Hoka - They typically want one pair for terrain, one pair for asphalt and one pair for the office. Or Hoka for outdoor use, indoor training and &quot;pen shoes&quot; respectively.<\/p>\n\n\n\n<p>What is your ideal tree clover? Come by <a href=\"https:\/\/bullsuperski.no\/en\/butikk\/\" title=\"Shop\">Superski&#039;s shop<\/a> in Holmenkollen and test out different models.<\/p>\n\n\n\n<p>For <a href=\"https:\/\/bullsuperski.no\/en\/supremium\/\" title=\"Supremium\">Supremium members<\/a> Superski has good prices on Hoka in the online store.<\/p>\n\n\n\n<p>&quot;Run and buy&quot; is the common expression. We turn it around and say instead:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-large-font-size\"><strong>Buy and run!<\/strong><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Hva er det med denne skoen, som gj\u00f8r den s\u00e5 popul\u00e6r? Hoka-skoene er utvilsomt en bestselger. Vi har n\u00e5 ettersp\u00f8rsel gjennom hele \u00e5ret, bekrefter Peder &#8211; Superskis butikksjef. Forklaringen handler om Hokas l\u00f8sning p\u00e5 den vanskelige kombinasjonen mellom lav vekt, god demping og behagelig l\u00f8psf\u00f8lelse, forteller Peder. L\u00f8pesko er et brutalt marked. Kundenes dom er [&hellip;]<\/p>","protected":false},"author":3,"featured_media":15994,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","entry","has-media","owp-thumbs-layout-horizontal","owp-btn-big","owp-tabs-layout-section","has-no-thumbnails"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bullsuperski.no\/en\/wp-json\/wp\/v2\/posts\/15993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bullsuperski.no\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bullsuperski.no\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bullsuperski.no\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bullsuperski.no\/en\/wp-json\/wp\/v2\/comments?post=15993"}],"version-history":[{"count":0,"href":"https:\/\/bullsuperski.no\/en\/wp-json\/wp\/v2\/posts\/15993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bullsuperski.no\/en\/wp-json\/wp\/v2\/media\/15994"}],"wp:attachment":[{"href":"https:\/\/bullsuperski.no\/en\/wp-json\/wp\/v2\/media?parent=15993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bullsuperski.no\/en\/wp-json\/wp\/v2\/categories?post=15993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bullsuperski.no\/en\/wp-json\/wp\/v2\/tags?post=15993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}